Fulcrum SHARQ 57

For this new chapter of Fulcrum Sharq 57, I worked as data manager, editor & colorist, shaping the look and feel of a campaign that expands the narrative beyond its first evolution. The story takes on a visionary dimension, where surreal colors, violet trees and glitch transitions accompany the transformation of the wheel — a world that feels like it has stepped straight out of a video game.

Direction by @riccardofochesato_imaze, with @alberto_storti on drone and camera, and @lucadisanto0 as 1AC. Lighting by Matias Laghetto, production by @mauro.giordani and @andreapittigher, with @mauro.giordani also operating the camera car on motorcycle.

Shot on Canon C80 and Canon R5C.