On this project I was responsible for color and also worked as DIT on set, collaborating with a talented crew. Direction by @bocchiedoardo, DoP @marcofanton_dop, styling @giuliostylist with @_vittoriavilla, hair & makeup @angieangelson.
B-rolls by @nico.videomaker, 1AC @roby_pid, grip @mr._petrovic, gaffer @theo.chiarini, photography by @andreamaino. Special thanks to @punto.eacopy.
Equipment rental by @videodesign.

The film was designed as a western-inspired spot, where two characters face each other in a classic gunslinger duel. The twist: the opponent, armed with a competitor’s garden hose, fails to shoot even a drop of water — while the protagonist, using the FITT hose, wins by soaking him at 1000fps.

From a color perspective, the grading was focused on warm, natural tones, inspired by the look of western films: sun-baked environments, earthy palettes, and a strong emphasis on atmosphere. The result is a commercial that blends playful storytelling with highly stylized imagery, amplifying both drama and humor through slow-motion detail and a strong visual identity.

Shot on Red Gemini 5K + Phantom Veo 4K, with Leica SUMMICRON-C lenses.