For this campaign I was in charge of editing & color, shaping the visual narrative together with a talented creative team. Direction was led by @riccardomelon_, with photography by @riccardofochesato_imaze. The look and feel on set was further refined thanks to make-up & hair by @beauty_by_e_ and digital support from @david.sarappa, while @pittilemon, @mauro.giordani and @demiangoaway provided additional contributions to the project.
My role went beyond the purely technical side: the goal of the edit was to build a rhythm capable of transmitting a fresh and summery atmosphere, evoking lightness and freedom of movement. In terms of color grading, I chose to keep a neutral, balanced palette, allowing only the characteristic hues of the collection to stand out. This selective use of color was crucial in emphasizing the brand’s identity, while at the same time keeping the overall tone natural and effortless.
Through this combination of editing choices and color design, the campaign conveys a mood that feels spontaneous yet curated, a visual experience that reflects the spirit of the season and enhances the unique character of the collection.
